Leading US single-serve premixed cocktails brand BuzzBallz has entered the UK market with the launch of six varieties.
BuzzBallz is currently on target to sell 100 million of its bar-strength cocktail balls in the US this year. Amid at “grab-and-go lifestyles”, they are now available to multiple retailers and convenience stores in the UK.
Six SKUs will launch via exclusive distributor, Hammonds of Knutsford – Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini. All 200ml balls are 13.5% ABV with an RRP of £3.50 each.
They are made with premium spirits, real fruit juice, and natural flavours and ingredients.
BuzzBallz is regularly featured on US social media, and the brand is hoping it will prove similarly popular with British users. The UK launch strategy is to target 25 to 40-year-olds, living in urban areas, who enjoy socialising with friends in bars, in the garden, at home or outdoors.
Founder Merrilee Kick said: “We’ve created a real buzz in the USA and we know there’s a huge appetite in the UK for fun, convenient ready-to-drink cocktails that pack a punch. The RTD market is a fast-growing category, yet it is crying out for more innovation and excitement. We believe that BuzzBallz can deliver this”.
Tim Dunlop, Brand Director at Hammonds, added: “As the UK gears up for the summer, consumers are seeking out exciting new experiences in a big way, and the colourful BuzzBallz range provides a fantastic solution. They are fun, different and great for sharing with friends. For the launch we have selected the four best-selling US flavours, plus two new variants: spicy Chili Mango and on-trend Espresso Martini.”
Branded POS materials will be available to support the UK launch, including counter and chiller racks, free-standing display units and signage.